Tabasco have come out with one of the best print ads I've seen a while. The advert use a good sense of imagery and art direction, to describe what the feeling and taste you have in your mouth once you have some of the sauce. Comparing the heat of the sauce to the heat of a volcano is an intelligent concept and great execution because it everyone knows that volcano are really hot so it gives the consumer a good insight into what the sauce will taste like before they even buy it. Also using a human mouth to make it look like a volcano is great imagery because it visual simile to show that your mouth will be 'hot as a volcano' because thats how how the sauce really is.
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